The MICHELIN Primacy 5 tyre, designed for cars and SUVs, marks a significant leap in innovation, offering enhanced performance and reduced environmental impact. This latest addition to Michelin’s portfolio delivers an 18% longer lifespan than its predecessor while maintaining exceptional safety on wet roads, whether new or worn.
With improvements in noise reduction, energy efficiency (up by 5% compared to the MICHELIN Primacy 4+), and a 6% lower environmental footprint, the Primacy 5 meets the demands of internal combustion engine (ICE), electric (EV) and hybrid vehicles. It aligns with Michelin Group’s “All Sustainable” strategy, which focuses on creating high-performing products with a reduced environmental impact.
Developing a new generation of tyres is a complex challenge. Improving one aspect, such as lifespan, while simultaneously enhancing comfort, noise reduction, and rolling resistance without compromising safety requires extensive research and development. Michelin has risen to this challenge, ensuring Primacy 5 delivers on all fronts.
Safety and durability are top priorities for drivers worldwide. Surveys conducted in 2023 across Europe, the United States, and China confirmed that motorists value tyres that maintain high performance throughout their lifespan, regardless of vehicle type.
The MICHELIN Primacy 5 addresses these expectations with a new patented tread pattern featuring deeper channels (+10%) for optimal water evacuation and advanced elastomer technology. Rated A under European standards, it improves wet braking performance by 4% when new. Its extended lifespan allows up to 7,000 additional kilometres of safe driving, making it ideal for daily commutes and long journeys.
Increased durability is especially critical as vehicles become heavier and more demanding, particularly with the rise of electric and hybrid models. The Primacy 5 reduces its overall environmental impact by 6% by maintaining high performance when worn, according to a life cycle assessment (LCA).
As electric vehicles become more popular, drivers increasingly value noise reduction and comfort. The MICHELIN Primacy 5 builds on its predecessors by incorporating advanced tread designs and optimised block placement to minimise external and interior noise. These features enhance driving comfort, aligning with the needs of modern vehicle users.
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Michelin’s commitment to sustainability extends beyond tyre performance. The company conducts comprehensive LCAs for every new range, covering development, manufacturing, transportation, usage, and end-of-life disposal. Each tyre must outperform its predecessor in all areas before hitting the market.
The MICHELIN Primacy 5 achieves a 6% improvement in environmental impact compared to the previous generation. This is thanks to its longer lifespan (+18%) and lower rolling resistance (-5%), contributing to a more sustainable driving experience.
Designed for All Vehicles and Drivers
The MICHELIN Primacy 5 is engineered to suit the unique characteristics of cars and SUVs, whether powered by traditional combustion engines, hybrids, or electric motors. Its advanced design ensures excellent lifespan, low noise, high torque handling, and enhanced range while maintaining environmental respect.
Michelin’s global approach ensures drivers can choose tyres based on their needs rather than their vehicle’s power source.
The MICHELIN Primacy 5 will launch in 87 sizes in 2025, with 64 sizes available in Europe starting in January. By mid-2026, the range will expand to 149 dimensions. The tyre will also roll out in other global markets, including Asia, beginning in March 2025.
With the Primacy 5, Michelin continues leading the way in creating innovative, sustainable, high-performing tyres for today’s vehicles.